Before launching Rambling Media, Ryan worked in “real” jobs with “real” deliverables—but quickly realized that ROI is way more fun when it involves satirical interviews, sentient mascots, and parody travel shows hosted by people who can’t read maps. Today, he oversees a chaotic portfolio of viral YouTube channels and dangerously catchy ad parodies while muttering things like “optimize the satire funnel” and “make the thumbnail sweat irony.”